Embroidery Digitizing Blog

The word is “recession”. What is a recession? One definition is “When US real growth is negative for two or more successive quarters of a year” or another is “a significant decline in economic activity spread across the economy, lasting more than a few months, normally visible in … real income, employment, industrial production and wholesale-retail sales.” Are we there yet? Not officially but anyone involved in a small business has sure begun to see the signs. Orders are slowing down, customers are more cautious about spending extra money, regular accounts are tightening the budgets. It can be a scary scene for a small business depending on that revenue for income, rent, payroll and other costs. What can you do?

Become the solution not the problem! Our industry product can easily be viewed as “extra expenditures” and “frivolous spending”. I mean it is hard to justify spending money on new shirts for your staff when money is tight right? That is one way of thinking about it (the problem way) or the other way to think of it is we offer just the thing that will help the cream of the crop stand out. In any time of financial crunch there are always those businesses that find the niche and excel. Our industry provides companies with an opportunity to improve the moral of their staff with new apparel or with incentive gifts. Is there any better time for your customers to focus their marketing dollars on personal promo products for their clients. Now is when they can stand out among the groups of huddled masses afraid the economy might collapse.

I have a customer that placed a big order of jackets recently. His way of thinking is that there is no better time to revv up his staff than during a crunch time. I agree completely and I think that now is the time for us to be the solution to people’s worries. Lets help them make money. It is what we do best.